June 11, 2025

Are We Fixing Problems That Don't Exist?

Picture this: we're diving into the wild world of HLS, or HTTP Live Streaming, because apparently, podcasting needed a fancy new acronym to spice up the already chaotic mix of audio and video content. This isn’t just any tech talk, though; we’re questioning if we’re even solving a problem that exists or if we’re just adding more jargon to confuse the masses.

I mean, is anyone really crying out for better video podcasting tech? Or are we just trying to keep up with the YouTube cool kids who’ve already perfected the art of distraction? Spoiler alert: the answer is probably more ironic than you’d think. As we explore how HLS breaks videos into tiny chunks, allowing seamless transitions and dynamic quality adjustments, we also ponder if this is really innovation or just rearranging the deck chairs on the Titanic. Are we actually creating a better user experience, or just making it easier for advertisers to track our every move? It's a slippery slope, folks, and we’re here for the ride.

Breaking Down HLS

Let’s break it down: HLS could actually save us cash by optimizing bandwidth usage. Remember when we’d watch video podcasts loaded with high-res content that our devices couldn’t even handle? Yeah, that’s about to change. With HLS, we can serve the right quality for the right device, so you can watch that 4K video on your desktop and avoid buffering like a pro. But here’s the kicker: while the tech sounds great, we’re left scratching our heads about the overall cost of hosting and whether this is just another excuse for companies to raise prices.

Sure, we can track how long people are engaging with our content, but let’s be real—are we doing this to enhance the viewer experience or to make advertisers happy? The whole thing feels a bit like we’re trying to sell ice to Eskimos.

Is Video Really The Future?

As we wrap things up, we’re reflecting on the absurdity of it all. Is video really the future of podcasting, or are we just following trends because everyone else is? I mean, when was the last time you wished your favorite podcast was a video instead? Yeah, didn’t think so.

We’re bombarded with video content everywhere we turn, yet somehow the charm of an audio podcast remains. So, is HLS the savior of podcasting or just another shiny object to distract us from the real issues? You’ll have to tune in to find out, but one thing’s for sure: the future of podcasting is going to be anything but boring.

Takeaways:

  • So, like, HLS is totally shaking up the podcasting world, but seriously, are we even solving a problem here?
  • HTTP Live Streaming, or HLS, is basically the new cool kid on the block, but is it even worth the hype?
  • We’ve got to think about who benefits from HLS – is it the podcasters or just the advertisers?
  • Video podcasts are fancy, but if they cost a fortune to host, who’s really gonna bother?
  • Sure, HLS lets us see how far people listen, but is that really the game changer we’ve been waiting for?
  • In the end, it’s a wild ride figuring out whether HLS is revolutionary or just rearranging deck chairs on the Titanic.

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00:00 - Untitled

00:05 - The Future of Podcasting

00:24 - Introduction to HLS Streaming Technology

14:30 - The Future of Video Podcasting

17:20 - The Evolution of Podcasting: Merging Platforms and Advertising

22:57 - The Divide Between Audio and Video Consumption

35:33 - The Future of Podcasting and Value for Value

Speaker A

Hls.

Speaker A

Are we solving a problem that doesn't even exist?

Speaker B

This is the future of Podcasting, where we ponder what awaits the podcasters of today.

Speaker A

From the school of podcasting, here's Dave Jackson.

Speaker B

And from the Audacity to Podcast, here's Daniel J.

Speaker B

Lewis.

Speaker A

Daniel, Future of podcasting, episode 59ish, something like that.

Speaker A

I think we're around that time talking hls, which, you know, I'm trying to figure out what it even means.

Speaker B

So it's the newest kid on the block and newer than the 90s.

Speaker B

HLS is short for HTTP Live Streaming, and right now there's HLS all around us.

Speaker B

It's in our food, it's in.

Speaker B

No, but it's not pfaff, so don't worry about that.

Speaker B

But HLS is currently used all over the place on the Internet as a way to stream video.

Speaker B

Now, by stream, I don't necessarily mean live streaming, although it is used for that, but it is streaming the data to you.

Speaker B

So by streaming, basically it's giving the data to you as you're consuming it, or buffering just a little bit ahead of you, that kind of thing.

Speaker B

We see that through all kinds of video places.

Speaker B

And HLS is the technology behind that, that powers that.

Speaker B

And what it basically does is think traditional video podcasting.

Speaker B

And we're going to refer to that multiple times in here, where you would upload an MP4, a full video, into your hosting provider or somewhere on the Internet, and that full video would be downloadable via rss.

Speaker B

And sometimes you could then start watching it while it was downloading in the background, just like you can do with audio sometimes depends on certain things about the encoding.

Speaker B

But the point was that it's the entire video.

Speaker B

And if for any reason your Internet bandwidth changes while you're watching the video and trying to stream it, then you'll have to wait for it to catch up.

Speaker B

Hls, on the other hand, splits up that video into lots of little files, sometimes as small as one file for one second of video.

Speaker B

And then it puts this all together in a playlist that when you press play, you're really activating that playlist, not activating an MP4 video, but a playlist that then starts playing through all of these videos seamlessly.

Speaker B

So then the benefit to that is if for some reason your bandwidth changes and maybe you want to upgrade to, you want to switch to the 1080p version, or you need to downgrade to the 360p or whatever, then it can very seamlessly just switch over because it Knows.

Speaker B

All right, you're at segment number 349.

Speaker B

As soon as you finish this, we'll play segment 350.

Speaker B

But from this different quality, what it also supports is the ability to very easily dynamically insert content into video.

Speaker B

Because you can't do that very easily as.

Speaker B

Not as easily as you can with audio.

Speaker B

It gets more complicated with video, but with hls, you're basically just adding more clips there into the middle of all of these other clips in order to insert that content.

Speaker B

So that's technologically, that's what it is and it provides some good potential.

Speaker A

Yeah, I know.

Speaker A

I've seen it had to be going on in the background.

Speaker A

I used to have a router that would occasionally go on the blink, so I would lose my Internet temporarily.

Speaker A

But if I was watching a video, I'd hear an alarm go off like, hey, you're, you know, this has gone offline or whatever.

Speaker A

But I could still watch a few seconds of video.

Speaker A

But I knew it was like all of a sudden it's like, boop, and we're done.

Speaker A

And I'm like, yeah.

Speaker A

But enough had been, you know, a chunk of it had been sent my way and I was chomping through that, but there weren't any more coming because my Internet had gone offline.

Speaker A

So that's an example of kind of what it looks like.

Speaker A

And when, obviously when your Internet doesn't go out, then you don't lose the stream and you just keep on going.

Speaker A

And I, I guess the other thing that everybody's excited about is then you get, you can now see percentage of completion.

Speaker B

Exactly.

Speaker A

And that's where everybody gets all giddy, which I understand.

Speaker A

I love that stat.

Speaker A

That's the one.

Speaker A

That boy.

Speaker A

Here's an old fashioned statement.

Speaker A

It separates the men from the boys, but it does.

Speaker A

It's where you, you know, where the rubber hits the road.

Speaker A

You know, you're like, you kind of go, oh, I thought I had a good show.

Speaker A

And, you know, maybe not, because I know Justin Jackson and the I know it's Standards Project.

Speaker B

Yeah.

Speaker B

Podcast Standards Project.

Speaker A

Yeah.

Speaker A

Has come out and said, hey, we'd really like to integrate this into 2.0.

Speaker A

And so I guess the question is, because from what I understand, it's not cheap at all.

Speaker A

And so what's going to happen then is like right now I do a 90 minute show every Saturday.

Speaker A

And if I were to host that on Libsyn, because there's only Libsyn, Podbean and Blueberry that I know of that will take video and if I was doing it on Libsyn, it would probably be somewhere around $300 a month because they only show video plans up to 150 and I'm way over that amount of storage.

Speaker A

So that's why YouTube is so popular.

Speaker A

It's free.

Speaker A

Why wouldn't you?

Speaker A

And so if we solve this problem, hey, we've got streaming video now, but it's, you know, $110 a month.

Speaker A

I think most people are still going to go, yeah, YouTube's free.

Speaker B

Yeah.

Speaker B

And this does present a way that it can reduce the cost.

Speaker B

Because you think of it this way, we're all like so addicted to 1080p or even now 4K video.

Speaker B

And sometimes not only 30 frames per second, but 60 frames per second.

Speaker B

4K video, 60 FPS.

Speaker B

That's where it's at, bro.

Speaker B

If you want to be in the top of new and noteworthy, that's what you gotta do.

Speaker B

And people don't need that on their phones.

Speaker B

If they're watching the video on their small phones, especially if they're holding their phone vertically, then that widescreen video is even smaller than.

Speaker B

Yeah, if they rotate their phone into landscape, then they're viewing it bigger, but if they're holding it vertically, it's smaller.

Speaker B

So they do not need, probably not even 720p in many cases if they're watching the video on their phone.

Speaker B

Let's just go to the extremes here.

Speaker B

If you're serving a 4K 60 frames per second video to everyone through an RSS feed, that is a huge storage.

Speaker B

And the bigger expense really is the bandwidth for that storage is getting cheaper.

Speaker B

Bandwidth not as quickly as storage is getting cheaper.

Speaker B

So you're paying for all of that really wasted bandwidth to deliver such a high quality video to someone who doesn't need it.

Speaker B

So what HLS then offers the ability to do is more dynamically stream the version that someone needs.

Speaker B

And also especially being able to jump from quality to quality on the fly instead of having to try to seek in the middle of a 4K mp4 video.

Speaker B

If you published in 4K 60fps and someone was looking on a small device, then it could serve to them the much smaller version.

Speaker B

That's just the resolution they need at only 30 frames per second instead.

Speaker B

So then you are saving on the bandwidth cost.

Speaker B

They're getting the quality that they need.

Speaker B

And, and if they do happen to rotate their phone so that they would need a higher quality version, then it switches over to the higher quality version.

Speaker B

So this is more than we can do with the alternate enclosure field, as far as linking to these different encodings of MP4s.

Speaker B

That's right.

Speaker B

Now the approach with the alternate enclosure is here's the MP4 in 720p, here it is in 1080p, here it is in 4K.

Speaker B

But HLS streaming would be like a single endpoint that dynamically switches back and forth.

Speaker B

So it has the potential to save money in the bandwidth, but it also has the potential to cost more in the storage because you need to store all of those versions that you want to host.

Speaker A

Yeah, that really reminds me of the early days of podcasting.

Speaker A

Number one, there was video podcasting back then, but we were all.

Speaker A

The output size was like 640 by.

Speaker A

I forget what.

Speaker A

It was really small because people were watching it on their phone or on their iPad or not their iPad, their ipod.

Speaker A

So it didn't need to be this gigantic thing.

Speaker B

And we didn't have the bandwidth to download all that much back then either.

Speaker A

And then that's where people had, okay, I've got 128 stereo, I've got 64 mono, I've got 32 mono.

Speaker A

Because back then some people were still on dial up, which is kind of hard to believe.

Speaker A

But the other thing we have to keep in mind is, especially if you're in the us you just assume everybody has high speed Internet and unlimited bandwidth.

Speaker A

And that's not the case.

Speaker A

I heard, I think it was Danny from Captivate was talking on a show about how in some of these countries, it's just not this endless stream.

Speaker A

You have so much and then you either have to pay a whole lot more for going over whatever your limit is or things like that.

Speaker A

So we kind of just think, oh, well, everybody's got this.

Speaker A

It's no big deal.

Speaker A

Well, and maybe in the US and even, you know, when you get into the mountains of North Carolina and you know, some of these really rural places out in the middle of Louisiana, it's, you know, it's a whole different ball game.

Speaker A

And so we all kind of just assume everybody's got this.

Speaker A

And so you're like, hey, great, you can stream video now.

Speaker A

And they're like, no, that's good.

Speaker A

I just stick with my, my mono, you know, audio file.

Speaker A

They may not need all that.

Speaker A

I remember in the very early days when people did somebody made a soup back for back then it was a high definition video.

Speaker A

And of course I had mine set up at night to just download them to my computer.

Speaker A

And then I would plug in my ipod and it would sync it And I just remember it almost filled up my ipod and I was like, what is going on?

Speaker A

And it was because somebody made this like 15 minute video.

Speaker A

And I don't remember what the bit rate was or the, the end.

Speaker A

I just remember it was a gig.

Speaker A

And back in 2005, a gig was like, I don't even understand what that means.

Speaker A

The number's too big.

Speaker A

So, you know, that's something else.

Speaker A

We all fill up our phones enough with just photos and the occasional video.

Speaker A

If we start putting out 30 minute videos that you had to download, that would be a completely just disaster in many cases.

Speaker B

Yeah.

Speaker B

And this does present that method that especially the podcast app can then delete those portions that have already been played.

Speaker B

So, yeah, you might be in the middle of a 4K 60 frames per second video podcast delivered over RSS feed and it's multiple hours long, but everything you've already watched has been deleted.

Speaker B

It's just your little 4 second chunk that you're on right now, or however the chunks are, that's what you've got.

Speaker B

Or maybe a little bit of buffer before and after that.

Speaker B

That, that's the amount taken up.

Speaker B

So it does have that great potential to really optimize the storage on the device and improve that experience for people.

Speaker B

I mean, same thing, you know, with YouTube.

Speaker B

If you pause a video on YouTube and then you resume it on a different device, sometimes it jumps right back to where you were.

Speaker B

You don't have to wait for it to download everything up until then, it just jumps you right back in.

Speaker B

That's what HLS makes possible.

Speaker B

But as great as this is, and I do support this idea, I think it's a good idea.

Speaker B

I, I'm not even sure though it's even podcasting 2.0.

Speaker B

I'm not so sure it really is because it's improving a method that exists, but it's not really innovating and it's not really making something more possible that wasn't possible before.

Speaker B

It's just bringing an idea from other places in.

Speaker B

So I'm, I'm not so sure it even qualifies as a podcasting 2.0 kind of thing.

Speaker B

But I am in favor of the idea.

Speaker B

However, do you get the feeling, Dave, that's kind of like rearranging the chairs on the deck of the Titanic?

Speaker A

Yeah, it's like, well, why don't people do video podcasts now?

Speaker A

Well, because they're too expensive.

Speaker A

Oh, we've got a solution.

Speaker A

We're going to bring in hls.

Speaker A

Great.

Speaker A

And everybody recodes and, you know, all the developer work that goes into this, and then they go, okay, here you go.

Speaker A

And now your hosting bill, if you're doing video, is, you know, $120.

Speaker A

And I'm just making that up off the top of my head.

Speaker A

But it's going to be.

Speaker A

All I hear is how expensive it is.

Speaker A

And I'm like, well, how is that?

Speaker A

Yes, we get to now see how far people consume our data.

Speaker A

That's a bonus.

Speaker A

And then the other things that you've mentioned, but that's not really the problem is it's too expensive to host.

Speaker A

So we all go to places that do it for free.

Speaker A

And that's the tricky part.

Speaker B

But here is something to think about with that is many of These places, like YouTube, are using HLS.

Speaker B

So could their HLS tie into the podcast's HLS so that YouTube would become the video podcasting hosting provider, but the video is consumed through something else?

Speaker B

Now, that's just theoretical.

Speaker B

I don't think YouTube would actually allow that because they generally don't like YouTube videos consumed through a player they don't control.

Speaker A

Yeah.

Speaker B

However, if they still have the ability to insert the ads, like, into that HLS stream, sure, they could.

Speaker B

Right now, the way that they insert ads, at least I think so.

Speaker B

I could be wrong on this, but my perception is the way that they insert ads when you're watching a video is they pause the video you're watching and then switch you over to a video ad and then jump you back into the video you were watching.

Speaker B

It's not like they're inserting it in there.

Speaker B

And the reason why I think that is because some ad blockers still block the video ads on YouTube.

Speaker B

And if they were actually stitched into the HLS stream, I don't think the ad blocker could block that.

Speaker B

So that's why I'm thinking that that could be temporary.

Speaker B

But do we need to be doing this?

Speaker A

Well, and it's funny, because the reason everybody's hopped up about video is because people have come down from the mountain and said, the future is video.

Speaker A

And you're like, really?

Speaker A

Have all the people that have been listening to podcasts going, boy, I wish this was video.

Speaker A

I would love it more.

Speaker A

Oh, no, no.

Speaker A

We've seen the future.

Speaker A

We surveyed some people, and according to them, video is the next big thing.

Speaker A

And I'm like, you know, And I still kind of go, when YouTube became what I now call a YouTube podcast, when YouTubers were deemed podcasters, I'm like, and I've heard A couple podcasts where they're basically saying, because remember, there was the one report that said podcasting is now an almost $3 billion industry.

Speaker A

And then the guy from Wondery went back and redid the numbers and came back and said, no, no, no, it's 7 billion.

Speaker A

And I'm like, because he added YouTube into that.

Speaker A

And from what I understand on a couple different podcasts I've heard, well, if advertisers here, there's more money going into this.

Speaker A

Apparently they're all stupid sheep, and they're like, oh, well, then we must do this, because everyone else is doing it, all the cool kids are doing it, and I want to be a cool kid.

Speaker A

And so I've heard it on a.

Speaker A

A few podcasts where they're like, yeah, when people hear money going into the system, more will follow.

Speaker A

And I'm like, okay, because, I mean, Tom Webster keeps coming out and saying how great podcast advertising works.

Speaker A

And I'm like, so why do we have to convince people to move their money?

Speaker A

We've already just said, look, it's working.

Speaker A

Why do we have to, like you said, rearrange the chairs on the deck here?

Speaker A

So it seems that way.

Speaker A

I now, thanks to you, understand a little more what HLS is.

Speaker A

But there's a part of me that goes, but what's the problem it's solving again?

Speaker A

And the only one I can think of off the top of my head is, oh, we can now see how far people listen and who benefit from that.

Speaker A

Well, okay, the podcaster does, but really the motive behind that is to please advertisers, not so much the audience or the podcaster.

Speaker B

And it does concern me a little bit with this whole idea of merging YouTube into the measurement of podcast money.

Speaker B

How many advertisers then might start saying, well, we want to sponsor your podcast, but only your video version, right?

Speaker B

And then that starts to get complicated because it's difficult enough as it is if your video only exists on YouTube.

Speaker B

It's difficult already just to get an ad there dynamically or change it.

Speaker B

You can't change it.

Speaker B

And so it starts to just get messy.

Speaker B

If you have to then start having ads in one of your distribution methods and not your other, and in a way that could be coming in the future.

Speaker A

Unfortunately, I have a weird situation where both my parents were named Jackson.

Speaker A

My mom's maiden name was Jackson.

Speaker A

So I can't say, I'm gonna go see Grandma Jackson, because I have two.

Speaker A

And so it was always confusing.

Speaker A

You had to say, well, which one?

Speaker A

Oh, I'm going to go see Grandma Audrey.

Speaker A

I'm going to see Grandma Irene or whatever.

Speaker A

And so now I'm an advertiser.

Speaker A

And they go, oh, we'd like to sponsor your podcast.

Speaker A

And you have to say, well, which one?

Speaker A

The video podcast or the audio podcast?

Speaker A

Because it's confusing.

Speaker A

And that's the only time I always sound like an old curmudgeon.

Speaker A

But when they changed the YouTube to is now a podcast, I said, this is going to mess up all the stats, it's going to mess up all the reports, and it's going to make things messy.

Speaker A

And, you know, even at podcast movement evolutions, when they're whatever.

Speaker A

The last report came out and they said adding YouTube added like another few percentage points.

Speaker A

And I was like, okay, yeah.

Speaker B

And it's now got me wondering, even if they define the questions in the surveys about listening to a podcast, I really wonder how many people now when they hear that, they think, oh, yeah, I go to YouTube and listen sometimes.

Speaker B

So, like, if we were to imagine that, let's just take Joe Rogan, for example, since he does both video and audio, and he does this video actually both on YouTube and he's done it on Spotify, so he's done it in multiple places.

Speaker B

But imagine his show was only video and only on YouTube, and people would press play on the video, but only listen to it.

Speaker B

So how many of those types of people.

Speaker B

And there are people like that.

Speaker B

And unfortunately, there are plenty of people on YouTube who create video that you don't need to watch.

Speaker B

You can only listen to it.

Speaker B

So how many people respond to survey questions thinking that they think, oh, yeah, I press play on a video and all I do is listen to it.

Speaker B

Therefore, I listened to a podcast, even if that show is not actually available as a podcast in a podcast app.

Speaker B

Probably audio only.

Speaker B

So it's corrupting the data now.

Speaker A

Yeah, I really miss the phrase YouTuber.

Speaker A

Like, what was wrong with it?

Speaker A

Be, you know, we're proud.

Speaker A

Wave your flag.

Speaker A

I'm a YouTuber.

Speaker A

But no, I mean, I just did that this past weekend.

Speaker A

I'm a big fan of the band U2 and Bono was on the Joe Rogan show, and I use Pocket Cast a lot of times to listen to podcasts.

Speaker A

So I just searched for it and hit play and was surprised that I was pulling the video version into Pocket Cast and it was actually showing the video and I was like, huh?

Speaker A

But I didn't want to watch it.

Speaker A

I just, you know, I was out walking around and I just stuck it in my pocket.

Speaker A

So I was a classic example of someone who listened to a podcast, but it was just really a video show that was in my pocket.

Speaker B

Yeah.

Speaker B

And so few podcast apps support video podcasts.

Speaker B

Apple Podcasts has always supported it.

Speaker B

From the moment iTunes 4.9 launched, which we get to celebrate this month, is 20 years of, as Steve Jobs put it, podcasting, which Steve Jobs was wrong.

Speaker B

It's podcasts, not podcasting, but in itunes.

Speaker B

And Now Apple Podcasts 20 Years on June 29, 2025.

Speaker B

So happy birthday to podcasts and Apple Podcasts.

Speaker B

But Apple has always supported video podcasts, Pocketcasts.

Speaker B

I don't know if they've always supported it, but I do know that they've supported video podcasts for a long time.

Speaker B

But a lot of other popular podcast apps do not support video.

Speaker B

Video podcast through RSS like Spotify does not.

Speaker B

Even though they do have video shows.

Speaker B

You have to publish it differently to Spotify.

Speaker B

And it seems like that's the thing about video, is the video consumption is very siloed and not completely centralized.

Speaker B

Sure.

Speaker B

Some video shows, when you think the Hollywood video shows, like, there is only one place you can go to to watch the Mandalorian or Stranger Things or Rings of Power, those are each on separate platforms.

Speaker B

That is the only place you can go legally to watch those shows.

Speaker B

So those are completely centralized and siloed.

Speaker B

Some of these video shows that people are doing, whether that's Joe Rogan or Ask a Ninja or whatever, some of these shows might not be centralized to one central platform because they might upload their video also to X.

Speaker B

They might upload it also to Facebook and also to LinkedIn and also to Spotify and also to YouTube.

Speaker B

So they're publishing this video into separate silos.

Speaker B

So it's siloed, it's not centralized.

Speaker B

Whereas audio podcasts, the consumption is completely decentralized.

Speaker B

And that's the power of audio podcasts.

Speaker B

Is that any podcast app out there?

Speaker B

I think this is what makes it a podcast app is that you can subscribe to any RSS feed for a podcast, no matter where it's coming from, and consume that in the podcast app of your choice.

Speaker B

And there are hundreds of podcast apps out there.

Speaker B

You can't do that with video.

Speaker B

And so we've got this kind of divide in how things are being distributed as well as how they're consumed between audio and video.

Speaker B

There is this big divide.

Speaker B

And Adam Curry, in the latest episode, as of the publication of this episode of our podcast, in the latest episode of podcasting 2.0, it was even Brought up that, hey, what if we actually defined podcasts as only audio?

Speaker B

And I actually wouldn't mind that.

Speaker B

I remember getting into an argument with someone on a Facebook group one time where they were trying to make the point that no, podcasts have always been only audio.

Speaker A

Right.

Speaker B

And now I kind of wonder, have they changed their tune?

Speaker B

Are they now calling YouTube stuff podcasts?

Speaker B

I don't know.

Speaker B

They.

Speaker B

I think they blocked me on Facebook because I don't.

Speaker B

I don't remember who it was and I don't see them anymore.

Speaker B

But what if that was how the industry shifts, that we start to call podcasts only the audio and then everything else is video?

Speaker A

That would be different.

Speaker A

I'm with you.

Speaker A

I.

Speaker A

Cause I don't watch any video podcasts via rss.

Speaker A

So to not have that, I'm like, well, I'm not missing anything that I'm not watching because I go to YouTube to watch videos.

Speaker B

So that I could almost guarantee it.

Speaker B

Everyone who publishes a video show through RSS is also publishing to YouTube.

Speaker A

Oh, yeah, you'd be dumb not to.

Speaker A

It's just another channel.

Speaker A

Yeah.

Speaker A

And then of course, all those people that podcast PDFs would be, you know, deeply disappointed as well.

Speaker B

And ePub, don't forget the black sheep of the family, the ePub.

Speaker A

But that would make things maybe a little clearer then.

Speaker A

Cause you could just say audio or video.

Speaker A

And as much as some people like, well, but the future's all video.

Speaker A

Cause I heard somebody from YouTube say the future is video.

Speaker A

But yeah, and people said the same thing, that movies were gonna kill radio.

Speaker A

And it's like, no, not seen in that just yet.

Speaker A

You know, And I heard another one and I was like, hmm, I'm still pondering that.

Speaker A

So much of YouTube is shorts now, right?

Speaker A

Shorts.

Speaker A

And it's just, you know, quick and it's to the point.

Speaker A

And did you know today and they're, they're hitting the dopamine and they're giving you a brain gap so that your brain's going, I want to know what I must click to find out what happened.

Speaker A

That maybe one of the benefits of long term podcasting is we're kind of a chill.

Speaker A

Like, hey, we're going to sit back and talk for 30 minutes about HLS.

Speaker A

And it's not three minutes of like, we're going to force feed you and make you like, it's kind of a slower pace.

Speaker A

Not that we're wasting your time, but we can slow down and really talk about it.

Speaker A

Versus here's this.

Speaker A

Basically a big marketing message Just these most shorts are really just a commercial in disguise to get you to go listen to the long term thing or just to get their views up so they can monetize or whatever.

Speaker A

But I don't know if that's, that's one of those I'm still chewing on.

Speaker A

I'm like, I could see that maybe I know when either off I'm on Facebook or Instagram, anything with short videos, you know, in landscape or right portrait, whichever one, the up and down one, as soon as I click on one, there's a part of my brain that goes, oh, really, you're going to do this now?

Speaker A

Because 14, you know, videos later, when you're like, wait, a shark can't do that.

Speaker A

You know, sharks don't tap dance.

Speaker A

I think that's AI that you go, all right, it's time for bed, and you put it away.

Speaker B

Yeah, and that's the other thing is that the consumption, context and habits for video people, video consuming people, is very different than audio.

Speaker B

Just like you're saying, like on YouTube.

Speaker B

Also, just the way that YouTube is built, it's designed to take you to the next video, not necessarily from the same creator.

Speaker B

Most of the videos you watch, when it ends, not only is the creator then highlighting, here's this other video I recommended, plus here's something that the YouTube algorithm thinks you'll want from my channel.

Speaker B

Then the video completely stops and then you have a, a wall of all of these other things of, yeah, I want to see a shark do that.

Speaker B

And before you know it, you know how to build a nuclear bomb.

Speaker B

That's what happens on these platforms like this.

Speaker B

The distractions that not only take you to different places, but can even take you away from the video.

Speaker B

Because you might be watching the video on mute and if there aren't subtitles or captions of some sort, then you're skipping it or you're watching the whole thing on mute.

Speaker B

You get the chuckle from the text on it and then you just skip onto the next thing or you get distracted by something else that comes in.

Speaker B

Whereas podcast is like, hey, sit down, relax a little while, keep us in your ear for an hour or two and just listen to the sultry sounds of our voices.

Speaker A

Yeah, I didn't realize that until I noticed it just recently because I always have my YouTube channel like, hey, when this ends, show either A, I will pick a video or B, a lot of times I'm just like, hey, pick the best video for this person from my channel.

Speaker A

And it like, oh, that is that they will show that for the, whatever, four seconds at the end of your video.

Speaker A

Hey, you want to try this?

Speaker A

But the minute it's over, you go to that like Hollywood Squares tic tac toe looking thing with just videos everywhere and you're like, oh, wait, I didn't know, you know, and there they are, they're off your channel and they're onto somebody else.

Speaker A

And that's when I was like, well, wait a minute, I thought you were supposed to show my video.

Speaker A

And I'm like, oh, they did for two whole seconds at the end.

Speaker B

And that is what's driving people to think of a discovery problem in podcasting.

Speaker B

Because, yeah, on the video platforms, it presents this wall of other videos to you to help you discover other videos.

Speaker B

And you don't get that in podcasts.

Speaker B

And I think for good reason.

Speaker B

For one thing, I don't think the medium can support that.

Speaker B

If we're talking audio only podcasts, you can't have a wall of content.

Speaker B

And oftentimes audio podcasts might be consumed one episode to the next without ever looking at the device.

Speaker B

So to even try to display a wall, if you had that technological ability in the app or in the lock screen or anything like that, I think many people just wouldn't see it.

Speaker B

And so it's not solving the problem.

Speaker B

And it's a problem that might not even need to be solved.

Speaker B

Podcast discovery is a completely different subject.

Speaker B

So let's not dive into that still.

Speaker B

There is that influence of, hey, this works great in the video world.

Speaker B

Does it really?

Speaker B

Let's try to bring that to audio.

Speaker B

And in the podcast world, not so sure that's a good idea.

Speaker B

But we can certainly bring some ideas into the podcast world.

Speaker B

And this HLS thing could be one of those things that for those who want to do true video podcasting, this could be a better way to enable that.

Speaker B

And that's the other thing.

Speaker B

Enabling.

Speaker B

Part of the reason that I think YouTube stole the show from video podcasting is because YouTube enabled people to do it so much more easily and cheaply.

Speaker B

Maybe HLS can re enable people to do that again through podcast form.

Speaker B

So it could be a gateway technology into bringing the attention back into RSS feeds.

Speaker B

Or we could be arranging chairs on the deck of the Titanic.

Speaker A

Yeah, it will be interesting to see.

Speaker A

This is where I think, as they move forward and I guess take a, a longer, harder look of like, what would this entail to actually bring this into the spec that they may find out like, oh, wait a minute, how much does it cost that they'll like, okay, nevermind.

Speaker A

But we'll see.

Speaker A

Because you know, we've been saying this all along.

Speaker A

If you want to do a video podcast with rss, you can right now.

Speaker A

You just don't get to see how far somebody listened and all that stuff.

Speaker A

Although in theory it might be.

Speaker A

I mean you could probably see that at Apple Podcasts, right?

Speaker A

Because they support video.

Speaker B

Yeah, maybe.

Speaker A

Yeah, that would be the one place.

Speaker A

Cause then the other, the only way you get that in Spotify is if you host on Spotify.

Speaker A

And I have a couple videos over there and they're getting almost zero traction.

Speaker A

So I always say that may be because I'm doing a podcast about podcasting or just may be that every time somebody says hey, have you seen the new video?

Speaker A

Their first reaction is not to jump to Spotify.

Speaker A

They're going over to YouTube.

Speaker B

Exactly.

Speaker B

And speaking of, did you see the latest thing?

Speaker B

Did you see how many booster grams we got since our latest episode?

Speaker B

I guess we have inspired some people to see value in our podcast and we really appreciate that.

Speaker B

So I want to share these booster grams with you and several streaming satoshis too.

Speaker B

So 919sats plus some streaming sats from Randy Black who said value for value isn't a monetization system.

Speaker B

It is a way of life and a bit of a cult but a cult that I am proud to be part of.

Speaker A

There you go.

Speaker A

I like that.

Speaker A

Thank you Randy.

Speaker B

And get ready to hear from Lyceum or Martin Linsgod a lot because he sent in a bunch of booster grams and streaming stats.

Speaker B

So first booster gram 854sats saying I am a small government guy too.

Speaker B

I am a radical for liaison fair capitalism.

Speaker B

It is time to legalize privacy and new ways of doing financial transactions.

Speaker B

Thanks for bringing up the risks and and opportunities with the value for value model and the voluntary exchange of goods and services.

Speaker B

I am a trader in matter and spirit.

Speaker B

Best premises Martin and then again 1970 said thanks for the idea of the wording for the supporting process that was talking about give back instead of saying tip the podcast or support the podcast or donate.

Speaker B

He said I will create a gift page on my website teaparty Media so you could send me satoshis and and fiat currency via PayPal, Stripe et cetera.

Speaker B

I recently added a shop feature for extras on my buymeacoffee.com page.

Speaker B

If you send me $10 USD you will get a tea sample as a gift.

Speaker B

It is a pre order thing at the moment as I have to figure out the logistics of sending out teas around the world.

Speaker B

And remember Boston Tea Party 1773 December 16th.

Speaker A

Nice.

Speaker B

Then a row of rubber duckies.

Speaker B

2222 from Lyceum again.

Speaker B

Trufans FM has this option now I'm wondering if he's a paid shill for Sam Sethi because this is Sam's line.

Speaker B

TrueFans FM has this option.

Speaker B

You can set an amount per month for a podcast and per published episode.

Speaker B

We were talking about the like the budget that you give to a podcast instead of worrying about the streaming sats.

Speaker B

He said I have not done that yet.

Speaker B

I am streaming 10 Satoshis per minute and my standard default boostergram slash super comment is 222 stats.

Speaker A

And the beauty of that is you get to pick that.

Speaker A

Yeah, whatever you want.

Speaker A

If you want to do 10, if you want to do 100, if you want to do a thousand, it's however many zeros you want to add, it's up to you.

Speaker A

That's one of the things I love about it.

Speaker B

Or how many ones you want to add because here's another one again from Lyceum.

Speaker B

1111 he said.

Speaker B

Addendum postscriptum.

Speaker B

I think that several listeners and true fans to my podcast and this time he's not talking about TrueFans FM actual true.

Speaker A

He's talking about actual true fans.

Speaker B

Yes to my podcasts will enjoy the option to set a monthly budget for giving back so they don't forget about it.

Speaker B

It is an easy way to put value for value in practice.

Speaker B

Kyron down of Mere Mortals made an insightful comment on one of my podcasts and said we, my co host and undersigned, would understand the value for value model as we talked about the Trader Principle and other philosophical concepts on our show.

Speaker B

Best premises Martin and one more here.

Speaker B

This is 2,344.

Speaker B

2344.

Speaker B

I don't know the significance of that number.

Speaker B

Which is it?202344.

Speaker A

Yeah, don't know it.

Speaker B

And some streaming satoshis on top of that from the late bloomer actor saying lol.

Speaker B

Just realized I hadn't turned on streaming payments for this show.

Speaker B

I'm a new listener.

Speaker B

It's on now.

Speaker B

I don't stream much value per minute but but it adds up over all the shows I support.

Speaker B

Thank you so much everyone for these streaming satoshis, these boostagrams.

Speaker B

These really mean a lot to us as we discuss the future of podcasting and share it with you.

Speaker B

If you find value in the show, consider giving some of that value back however it seems fit and as much or as little, whatever that is to you, consider giving it back if this is valuable to you.

Speaker A

And of course, our website, futureofpodcasting.net if you want to follow the show.

Speaker A

Super simple.

Speaker A

Same website, futureofpodcasting.net/follow.

Speaker A

I think that's going to do it for this episode.

Speaker B

Keep boosting and keep podcasting.