Are We Fixing Problems That Don't Exist?
Picture this: we're diving into the wild world of HLS, or HTTP Live Streaming, because apparently, podcasting needed a fancy new acronym to spice up the already chaotic mix of audio and video content. This isn’t just any tech talk, though; we’re questioning if we’re even solving a problem that exists or if we’re just adding more jargon to confuse the masses.
I mean, is anyone really crying out for better video podcasting tech? Or are we just trying to keep up with the YouTube cool kids who’ve already perfected the art of distraction? Spoiler alert: the answer is probably more ironic than you’d think. As we explore how HLS breaks videos into tiny chunks, allowing seamless transitions and dynamic quality adjustments, we also ponder if this is really innovation or just rearranging the deck chairs on the Titanic. Are we actually creating a better user experience, or just making it easier for advertisers to track our every move? It's a slippery slope, folks, and we’re here for the ride.
Breaking Down HLS
Let’s break it down: HLS could actually save us cash by optimizing bandwidth usage. Remember when we’d watch video podcasts loaded with high-res content that our devices couldn’t even handle? Yeah, that’s about to change. With HLS, we can serve the right quality for the right device, so you can watch that 4K video on your desktop and avoid buffering like a pro. But here’s the kicker: while the tech sounds great, we’re left scratching our heads about the overall cost of hosting and whether this is just another excuse for companies to raise prices.
Sure, we can track how long people are engaging with our content, but let’s be real—are we doing this to enhance the viewer experience or to make advertisers happy? The whole thing feels a bit like we’re trying to sell ice to Eskimos.
Is Video Really The Future?
As we wrap things up, we’re reflecting on the absurdity of it all. Is video really the future of podcasting, or are we just following trends because everyone else is? I mean, when was the last time you wished your favorite podcast was a video instead? Yeah, didn’t think so.
We’re bombarded with video content everywhere we turn, yet somehow the charm of an audio podcast remains. So, is HLS the savior of podcasting or just another shiny object to distract us from the real issues? You’ll have to tune in to find out, but one thing’s for sure: the future of podcasting is going to be anything but boring.
Takeaways:
- So, like, HLS is totally shaking up the podcasting world, but seriously, are we even solving a problem here?
- HTTP Live Streaming, or HLS, is basically the new cool kid on the block, but is it even worth the hype?
- We’ve got to think about who benefits from HLS – is it the podcasters or just the advertisers?
- Video podcasts are fancy, but if they cost a fortune to host, who’s really gonna bother?
- Sure, HLS lets us see how far people listen, but is that really the game changer we’ve been waiting for?
- In the end, it’s a wild ride figuring out whether HLS is revolutionary or just rearranging deck chairs on the Titanic.
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00:00 - Untitled
00:05 - The Future of Podcasting
00:24 - Introduction to HLS Streaming Technology
14:30 - The Future of Video Podcasting
17:20 - The Evolution of Podcasting: Merging Platforms and Advertising
22:57 - The Divide Between Audio and Video Consumption
35:33 - The Future of Podcasting and Value for Value
Hls.
Speaker AAre we solving a problem that doesn't even exist?
Speaker BThis is the future of Podcasting, where we ponder what awaits the podcasters of today.
Speaker AFrom the school of podcasting, here's Dave Jackson.
Speaker BAnd from the Audacity to Podcast, here's Daniel J.
Speaker BLewis.
Speaker ADaniel, Future of podcasting, episode 59ish, something like that.
Speaker AI think we're around that time talking hls, which, you know, I'm trying to figure out what it even means.
Speaker BSo it's the newest kid on the block and newer than the 90s.
Speaker BHLS is short for HTTP Live Streaming, and right now there's HLS all around us.
Speaker BIt's in our food, it's in.
Speaker BNo, but it's not pfaff, so don't worry about that.
Speaker BBut HLS is currently used all over the place on the Internet as a way to stream video.
Speaker BNow, by stream, I don't necessarily mean live streaming, although it is used for that, but it is streaming the data to you.
Speaker BSo by streaming, basically it's giving the data to you as you're consuming it, or buffering just a little bit ahead of you, that kind of thing.
Speaker BWe see that through all kinds of video places.
Speaker BAnd HLS is the technology behind that, that powers that.
Speaker BAnd what it basically does is think traditional video podcasting.
Speaker BAnd we're going to refer to that multiple times in here, where you would upload an MP4, a full video, into your hosting provider or somewhere on the Internet, and that full video would be downloadable via rss.
Speaker BAnd sometimes you could then start watching it while it was downloading in the background, just like you can do with audio sometimes depends on certain things about the encoding.
Speaker BBut the point was that it's the entire video.
Speaker BAnd if for any reason your Internet bandwidth changes while you're watching the video and trying to stream it, then you'll have to wait for it to catch up.
Speaker BHls, on the other hand, splits up that video into lots of little files, sometimes as small as one file for one second of video.
Speaker BAnd then it puts this all together in a playlist that when you press play, you're really activating that playlist, not activating an MP4 video, but a playlist that then starts playing through all of these videos seamlessly.
Speaker BSo then the benefit to that is if for some reason your bandwidth changes and maybe you want to upgrade to, you want to switch to the 1080p version, or you need to downgrade to the 360p or whatever, then it can very seamlessly just switch over because it Knows.
Speaker BAll right, you're at segment number 349.
Speaker BAs soon as you finish this, we'll play segment 350.
Speaker BBut from this different quality, what it also supports is the ability to very easily dynamically insert content into video.
Speaker BBecause you can't do that very easily as.
Speaker BNot as easily as you can with audio.
Speaker BIt gets more complicated with video, but with hls, you're basically just adding more clips there into the middle of all of these other clips in order to insert that content.
Speaker BSo that's technologically, that's what it is and it provides some good potential.
Speaker AYeah, I know.
Speaker AI've seen it had to be going on in the background.
Speaker AI used to have a router that would occasionally go on the blink, so I would lose my Internet temporarily.
Speaker ABut if I was watching a video, I'd hear an alarm go off like, hey, you're, you know, this has gone offline or whatever.
Speaker ABut I could still watch a few seconds of video.
Speaker ABut I knew it was like all of a sudden it's like, boop, and we're done.
Speaker AAnd I'm like, yeah.
Speaker ABut enough had been, you know, a chunk of it had been sent my way and I was chomping through that, but there weren't any more coming because my Internet had gone offline.
Speaker ASo that's an example of kind of what it looks like.
Speaker AAnd when, obviously when your Internet doesn't go out, then you don't lose the stream and you just keep on going.
Speaker AAnd I, I guess the other thing that everybody's excited about is then you get, you can now see percentage of completion.
Speaker BExactly.
Speaker AAnd that's where everybody gets all giddy, which I understand.
Speaker AI love that stat.
Speaker AThat's the one.
Speaker AThat boy.
Speaker AHere's an old fashioned statement.
Speaker AIt separates the men from the boys, but it does.
Speaker AIt's where you, you know, where the rubber hits the road.
Speaker AYou know, you're like, you kind of go, oh, I thought I had a good show.
Speaker AAnd, you know, maybe not, because I know Justin Jackson and the I know it's Standards Project.
Speaker BYeah.
Speaker BPodcast Standards Project.
Speaker AYeah.
Speaker AHas come out and said, hey, we'd really like to integrate this into 2.0.
Speaker AAnd so I guess the question is, because from what I understand, it's not cheap at all.
Speaker AAnd so what's going to happen then is like right now I do a 90 minute show every Saturday.
Speaker AAnd if I were to host that on Libsyn, because there's only Libsyn, Podbean and Blueberry that I know of that will take video and if I was doing it on Libsyn, it would probably be somewhere around $300 a month because they only show video plans up to 150 and I'm way over that amount of storage.
Speaker ASo that's why YouTube is so popular.
Speaker AIt's free.
Speaker AWhy wouldn't you?
Speaker AAnd so if we solve this problem, hey, we've got streaming video now, but it's, you know, $110 a month.
Speaker AI think most people are still going to go, yeah, YouTube's free.
Speaker BYeah.
Speaker BAnd this does present a way that it can reduce the cost.
Speaker BBecause you think of it this way, we're all like so addicted to 1080p or even now 4K video.
Speaker BAnd sometimes not only 30 frames per second, but 60 frames per second.
Speaker B4K video, 60 FPS.
Speaker BThat's where it's at, bro.
Speaker BIf you want to be in the top of new and noteworthy, that's what you gotta do.
Speaker BAnd people don't need that on their phones.
Speaker BIf they're watching the video on their small phones, especially if they're holding their phone vertically, then that widescreen video is even smaller than.
Speaker BYeah, if they rotate their phone into landscape, then they're viewing it bigger, but if they're holding it vertically, it's smaller.
Speaker BSo they do not need, probably not even 720p in many cases if they're watching the video on their phone.
Speaker BLet's just go to the extremes here.
Speaker BIf you're serving a 4K 60 frames per second video to everyone through an RSS feed, that is a huge storage.
Speaker BAnd the bigger expense really is the bandwidth for that storage is getting cheaper.
Speaker BBandwidth not as quickly as storage is getting cheaper.
Speaker BSo you're paying for all of that really wasted bandwidth to deliver such a high quality video to someone who doesn't need it.
Speaker BSo what HLS then offers the ability to do is more dynamically stream the version that someone needs.
Speaker BAnd also especially being able to jump from quality to quality on the fly instead of having to try to seek in the middle of a 4K mp4 video.
Speaker BIf you published in 4K 60fps and someone was looking on a small device, then it could serve to them the much smaller version.
Speaker BThat's just the resolution they need at only 30 frames per second instead.
Speaker BSo then you are saving on the bandwidth cost.
Speaker BThey're getting the quality that they need.
Speaker BAnd, and if they do happen to rotate their phone so that they would need a higher quality version, then it switches over to the higher quality version.
Speaker BSo this is more than we can do with the alternate enclosure field, as far as linking to these different encodings of MP4s.
Speaker BThat's right.
Speaker BNow the approach with the alternate enclosure is here's the MP4 in 720p, here it is in 1080p, here it is in 4K.
Speaker BBut HLS streaming would be like a single endpoint that dynamically switches back and forth.
Speaker BSo it has the potential to save money in the bandwidth, but it also has the potential to cost more in the storage because you need to store all of those versions that you want to host.
Speaker AYeah, that really reminds me of the early days of podcasting.
Speaker ANumber one, there was video podcasting back then, but we were all.
Speaker AThe output size was like 640 by.
Speaker AI forget what.
Speaker AIt was really small because people were watching it on their phone or on their iPad or not their iPad, their ipod.
Speaker ASo it didn't need to be this gigantic thing.
Speaker BAnd we didn't have the bandwidth to download all that much back then either.
Speaker AAnd then that's where people had, okay, I've got 128 stereo, I've got 64 mono, I've got 32 mono.
Speaker ABecause back then some people were still on dial up, which is kind of hard to believe.
Speaker ABut the other thing we have to keep in mind is, especially if you're in the us you just assume everybody has high speed Internet and unlimited bandwidth.
Speaker AAnd that's not the case.
Speaker AI heard, I think it was Danny from Captivate was talking on a show about how in some of these countries, it's just not this endless stream.
Speaker AYou have so much and then you either have to pay a whole lot more for going over whatever your limit is or things like that.
Speaker ASo we kind of just think, oh, well, everybody's got this.
Speaker AIt's no big deal.
Speaker AWell, and maybe in the US and even, you know, when you get into the mountains of North Carolina and you know, some of these really rural places out in the middle of Louisiana, it's, you know, it's a whole different ball game.
Speaker AAnd so we all kind of just assume everybody's got this.
Speaker AAnd so you're like, hey, great, you can stream video now.
Speaker AAnd they're like, no, that's good.
Speaker AI just stick with my, my mono, you know, audio file.
Speaker AThey may not need all that.
Speaker AI remember in the very early days when people did somebody made a soup back for back then it was a high definition video.
Speaker AAnd of course I had mine set up at night to just download them to my computer.
Speaker AAnd then I would plug in my ipod and it would sync it And I just remember it almost filled up my ipod and I was like, what is going on?
Speaker AAnd it was because somebody made this like 15 minute video.
Speaker AAnd I don't remember what the bit rate was or the, the end.
Speaker AI just remember it was a gig.
Speaker AAnd back in 2005, a gig was like, I don't even understand what that means.
Speaker AThe number's too big.
Speaker ASo, you know, that's something else.
Speaker AWe all fill up our phones enough with just photos and the occasional video.
Speaker AIf we start putting out 30 minute videos that you had to download, that would be a completely just disaster in many cases.
Speaker BYeah.
Speaker BAnd this does present that method that especially the podcast app can then delete those portions that have already been played.
Speaker BSo, yeah, you might be in the middle of a 4K 60 frames per second video podcast delivered over RSS feed and it's multiple hours long, but everything you've already watched has been deleted.
Speaker BIt's just your little 4 second chunk that you're on right now, or however the chunks are, that's what you've got.
Speaker BOr maybe a little bit of buffer before and after that.
Speaker BThat, that's the amount taken up.
Speaker BSo it does have that great potential to really optimize the storage on the device and improve that experience for people.
Speaker BI mean, same thing, you know, with YouTube.
Speaker BIf you pause a video on YouTube and then you resume it on a different device, sometimes it jumps right back to where you were.
Speaker BYou don't have to wait for it to download everything up until then, it just jumps you right back in.
Speaker BThat's what HLS makes possible.
Speaker BBut as great as this is, and I do support this idea, I think it's a good idea.
Speaker BI, I'm not even sure though it's even podcasting 2.0.
Speaker BI'm not so sure it really is because it's improving a method that exists, but it's not really innovating and it's not really making something more possible that wasn't possible before.
Speaker BIt's just bringing an idea from other places in.
Speaker BSo I'm, I'm not so sure it even qualifies as a podcasting 2.0 kind of thing.
Speaker BBut I am in favor of the idea.
Speaker BHowever, do you get the feeling, Dave, that's kind of like rearranging the chairs on the deck of the Titanic?
Speaker AYeah, it's like, well, why don't people do video podcasts now?
Speaker AWell, because they're too expensive.
Speaker AOh, we've got a solution.
Speaker AWe're going to bring in hls.
Speaker AGreat.
Speaker AAnd everybody recodes and, you know, all the developer work that goes into this, and then they go, okay, here you go.
Speaker AAnd now your hosting bill, if you're doing video, is, you know, $120.
Speaker AAnd I'm just making that up off the top of my head.
Speaker ABut it's going to be.
Speaker AAll I hear is how expensive it is.
Speaker AAnd I'm like, well, how is that?
Speaker AYes, we get to now see how far people consume our data.
Speaker AThat's a bonus.
Speaker AAnd then the other things that you've mentioned, but that's not really the problem is it's too expensive to host.
Speaker ASo we all go to places that do it for free.
Speaker AAnd that's the tricky part.
Speaker BBut here is something to think about with that is many of These places, like YouTube, are using HLS.
Speaker BSo could their HLS tie into the podcast's HLS so that YouTube would become the video podcasting hosting provider, but the video is consumed through something else?
Speaker BNow, that's just theoretical.
Speaker BI don't think YouTube would actually allow that because they generally don't like YouTube videos consumed through a player they don't control.
Speaker AYeah.
Speaker BHowever, if they still have the ability to insert the ads, like, into that HLS stream, sure, they could.
Speaker BRight now, the way that they insert ads, at least I think so.
Speaker BI could be wrong on this, but my perception is the way that they insert ads when you're watching a video is they pause the video you're watching and then switch you over to a video ad and then jump you back into the video you were watching.
Speaker BIt's not like they're inserting it in there.
Speaker BAnd the reason why I think that is because some ad blockers still block the video ads on YouTube.
Speaker BAnd if they were actually stitched into the HLS stream, I don't think the ad blocker could block that.
Speaker BSo that's why I'm thinking that that could be temporary.
Speaker BBut do we need to be doing this?
Speaker AWell, and it's funny, because the reason everybody's hopped up about video is because people have come down from the mountain and said, the future is video.
Speaker AAnd you're like, really?
Speaker AHave all the people that have been listening to podcasts going, boy, I wish this was video.
Speaker AI would love it more.
Speaker AOh, no, no.
Speaker AWe've seen the future.
Speaker AWe surveyed some people, and according to them, video is the next big thing.
Speaker AAnd I'm like, you know, And I still kind of go, when YouTube became what I now call a YouTube podcast, when YouTubers were deemed podcasters, I'm like, and I've heard A couple podcasts where they're basically saying, because remember, there was the one report that said podcasting is now an almost $3 billion industry.
Speaker AAnd then the guy from Wondery went back and redid the numbers and came back and said, no, no, no, it's 7 billion.
Speaker AAnd I'm like, because he added YouTube into that.
Speaker AAnd from what I understand on a couple different podcasts I've heard, well, if advertisers here, there's more money going into this.
Speaker AApparently they're all stupid sheep, and they're like, oh, well, then we must do this, because everyone else is doing it, all the cool kids are doing it, and I want to be a cool kid.
Speaker AAnd so I've heard it on a.
Speaker AA few podcasts where they're like, yeah, when people hear money going into the system, more will follow.
Speaker AAnd I'm like, okay, because, I mean, Tom Webster keeps coming out and saying how great podcast advertising works.
Speaker AAnd I'm like, so why do we have to convince people to move their money?
Speaker AWe've already just said, look, it's working.
Speaker AWhy do we have to, like you said, rearrange the chairs on the deck here?
Speaker ASo it seems that way.
Speaker AI now, thanks to you, understand a little more what HLS is.
Speaker ABut there's a part of me that goes, but what's the problem it's solving again?
Speaker AAnd the only one I can think of off the top of my head is, oh, we can now see how far people listen and who benefit from that.
Speaker AWell, okay, the podcaster does, but really the motive behind that is to please advertisers, not so much the audience or the podcaster.
Speaker BAnd it does concern me a little bit with this whole idea of merging YouTube into the measurement of podcast money.
Speaker BHow many advertisers then might start saying, well, we want to sponsor your podcast, but only your video version, right?
Speaker BAnd then that starts to get complicated because it's difficult enough as it is if your video only exists on YouTube.
Speaker BIt's difficult already just to get an ad there dynamically or change it.
Speaker BYou can't change it.
Speaker BAnd so it starts to just get messy.
Speaker BIf you have to then start having ads in one of your distribution methods and not your other, and in a way that could be coming in the future.
Speaker AUnfortunately, I have a weird situation where both my parents were named Jackson.
Speaker AMy mom's maiden name was Jackson.
Speaker ASo I can't say, I'm gonna go see Grandma Jackson, because I have two.
Speaker AAnd so it was always confusing.
Speaker AYou had to say, well, which one?
Speaker AOh, I'm going to go see Grandma Audrey.
Speaker AI'm going to see Grandma Irene or whatever.
Speaker AAnd so now I'm an advertiser.
Speaker AAnd they go, oh, we'd like to sponsor your podcast.
Speaker AAnd you have to say, well, which one?
Speaker AThe video podcast or the audio podcast?
Speaker ABecause it's confusing.
Speaker AAnd that's the only time I always sound like an old curmudgeon.
Speaker ABut when they changed the YouTube to is now a podcast, I said, this is going to mess up all the stats, it's going to mess up all the reports, and it's going to make things messy.
Speaker AAnd, you know, even at podcast movement evolutions, when they're whatever.
Speaker AThe last report came out and they said adding YouTube added like another few percentage points.
Speaker AAnd I was like, okay, yeah.
Speaker BAnd it's now got me wondering, even if they define the questions in the surveys about listening to a podcast, I really wonder how many people now when they hear that, they think, oh, yeah, I go to YouTube and listen sometimes.
Speaker BSo, like, if we were to imagine that, let's just take Joe Rogan, for example, since he does both video and audio, and he does this video actually both on YouTube and he's done it on Spotify, so he's done it in multiple places.
Speaker BBut imagine his show was only video and only on YouTube, and people would press play on the video, but only listen to it.
Speaker BSo how many of those types of people.
Speaker BAnd there are people like that.
Speaker BAnd unfortunately, there are plenty of people on YouTube who create video that you don't need to watch.
Speaker BYou can only listen to it.
Speaker BSo how many people respond to survey questions thinking that they think, oh, yeah, I press play on a video and all I do is listen to it.
Speaker BTherefore, I listened to a podcast, even if that show is not actually available as a podcast in a podcast app.
Speaker BProbably audio only.
Speaker BSo it's corrupting the data now.
Speaker AYeah, I really miss the phrase YouTuber.
Speaker ALike, what was wrong with it?
Speaker ABe, you know, we're proud.
Speaker AWave your flag.
Speaker AI'm a YouTuber.
Speaker ABut no, I mean, I just did that this past weekend.
Speaker AI'm a big fan of the band U2 and Bono was on the Joe Rogan show, and I use Pocket Cast a lot of times to listen to podcasts.
Speaker ASo I just searched for it and hit play and was surprised that I was pulling the video version into Pocket Cast and it was actually showing the video and I was like, huh?
Speaker ABut I didn't want to watch it.
Speaker AI just, you know, I was out walking around and I just stuck it in my pocket.
Speaker ASo I was a classic example of someone who listened to a podcast, but it was just really a video show that was in my pocket.
Speaker BYeah.
Speaker BAnd so few podcast apps support video podcasts.
Speaker BApple Podcasts has always supported it.
Speaker BFrom the moment iTunes 4.9 launched, which we get to celebrate this month, is 20 years of, as Steve Jobs put it, podcasting, which Steve Jobs was wrong.
Speaker BIt's podcasts, not podcasting, but in itunes.
Speaker BAnd Now Apple Podcasts 20 Years on June 29, 2025.
Speaker BSo happy birthday to podcasts and Apple Podcasts.
Speaker BBut Apple has always supported video podcasts, Pocketcasts.
Speaker BI don't know if they've always supported it, but I do know that they've supported video podcasts for a long time.
Speaker BBut a lot of other popular podcast apps do not support video.
Speaker BVideo podcast through RSS like Spotify does not.
Speaker BEven though they do have video shows.
Speaker BYou have to publish it differently to Spotify.
Speaker BAnd it seems like that's the thing about video, is the video consumption is very siloed and not completely centralized.
Speaker BSure.
Speaker BSome video shows, when you think the Hollywood video shows, like, there is only one place you can go to to watch the Mandalorian or Stranger Things or Rings of Power, those are each on separate platforms.
Speaker BThat is the only place you can go legally to watch those shows.
Speaker BSo those are completely centralized and siloed.
Speaker BSome of these video shows that people are doing, whether that's Joe Rogan or Ask a Ninja or whatever, some of these shows might not be centralized to one central platform because they might upload their video also to X.
Speaker BThey might upload it also to Facebook and also to LinkedIn and also to Spotify and also to YouTube.
Speaker BSo they're publishing this video into separate silos.
Speaker BSo it's siloed, it's not centralized.
Speaker BWhereas audio podcasts, the consumption is completely decentralized.
Speaker BAnd that's the power of audio podcasts.
Speaker BIs that any podcast app out there?
Speaker BI think this is what makes it a podcast app is that you can subscribe to any RSS feed for a podcast, no matter where it's coming from, and consume that in the podcast app of your choice.
Speaker BAnd there are hundreds of podcast apps out there.
Speaker BYou can't do that with video.
Speaker BAnd so we've got this kind of divide in how things are being distributed as well as how they're consumed between audio and video.
Speaker BThere is this big divide.
Speaker BAnd Adam Curry, in the latest episode, as of the publication of this episode of our podcast, in the latest episode of podcasting 2.0, it was even Brought up that, hey, what if we actually defined podcasts as only audio?
Speaker BAnd I actually wouldn't mind that.
Speaker BI remember getting into an argument with someone on a Facebook group one time where they were trying to make the point that no, podcasts have always been only audio.
Speaker ARight.
Speaker BAnd now I kind of wonder, have they changed their tune?
Speaker BAre they now calling YouTube stuff podcasts?
Speaker BI don't know.
Speaker BThey.
Speaker BI think they blocked me on Facebook because I don't.
Speaker BI don't remember who it was and I don't see them anymore.
Speaker BBut what if that was how the industry shifts, that we start to call podcasts only the audio and then everything else is video?
Speaker AThat would be different.
Speaker AI'm with you.
Speaker AI.
Speaker ACause I don't watch any video podcasts via rss.
Speaker ASo to not have that, I'm like, well, I'm not missing anything that I'm not watching because I go to YouTube to watch videos.
Speaker BSo that I could almost guarantee it.
Speaker BEveryone who publishes a video show through RSS is also publishing to YouTube.
Speaker AOh, yeah, you'd be dumb not to.
Speaker AIt's just another channel.
Speaker AYeah.
Speaker AAnd then of course, all those people that podcast PDFs would be, you know, deeply disappointed as well.
Speaker BAnd ePub, don't forget the black sheep of the family, the ePub.
Speaker ABut that would make things maybe a little clearer then.
Speaker ACause you could just say audio or video.
Speaker AAnd as much as some people like, well, but the future's all video.
Speaker ACause I heard somebody from YouTube say the future is video.
Speaker ABut yeah, and people said the same thing, that movies were gonna kill radio.
Speaker AAnd it's like, no, not seen in that just yet.
Speaker AYou know, And I heard another one and I was like, hmm, I'm still pondering that.
Speaker ASo much of YouTube is shorts now, right?
Speaker AShorts.
Speaker AAnd it's just, you know, quick and it's to the point.
Speaker AAnd did you know today and they're, they're hitting the dopamine and they're giving you a brain gap so that your brain's going, I want to know what I must click to find out what happened.
Speaker AThat maybe one of the benefits of long term podcasting is we're kind of a chill.
Speaker ALike, hey, we're going to sit back and talk for 30 minutes about HLS.
Speaker AAnd it's not three minutes of like, we're going to force feed you and make you like, it's kind of a slower pace.
Speaker ANot that we're wasting your time, but we can slow down and really talk about it.
Speaker AVersus here's this.
Speaker ABasically a big marketing message Just these most shorts are really just a commercial in disguise to get you to go listen to the long term thing or just to get their views up so they can monetize or whatever.
Speaker ABut I don't know if that's, that's one of those I'm still chewing on.
Speaker AI'm like, I could see that maybe I know when either off I'm on Facebook or Instagram, anything with short videos, you know, in landscape or right portrait, whichever one, the up and down one, as soon as I click on one, there's a part of my brain that goes, oh, really, you're going to do this now?
Speaker ABecause 14, you know, videos later, when you're like, wait, a shark can't do that.
Speaker AYou know, sharks don't tap dance.
Speaker AI think that's AI that you go, all right, it's time for bed, and you put it away.
Speaker BYeah, and that's the other thing is that the consumption, context and habits for video people, video consuming people, is very different than audio.
Speaker BJust like you're saying, like on YouTube.
Speaker BAlso, just the way that YouTube is built, it's designed to take you to the next video, not necessarily from the same creator.
Speaker BMost of the videos you watch, when it ends, not only is the creator then highlighting, here's this other video I recommended, plus here's something that the YouTube algorithm thinks you'll want from my channel.
Speaker BThen the video completely stops and then you have a, a wall of all of these other things of, yeah, I want to see a shark do that.
Speaker BAnd before you know it, you know how to build a nuclear bomb.
Speaker BThat's what happens on these platforms like this.
Speaker BThe distractions that not only take you to different places, but can even take you away from the video.
Speaker BBecause you might be watching the video on mute and if there aren't subtitles or captions of some sort, then you're skipping it or you're watching the whole thing on mute.
Speaker BYou get the chuckle from the text on it and then you just skip onto the next thing or you get distracted by something else that comes in.
Speaker BWhereas podcast is like, hey, sit down, relax a little while, keep us in your ear for an hour or two and just listen to the sultry sounds of our voices.
Speaker AYeah, I didn't realize that until I noticed it just recently because I always have my YouTube channel like, hey, when this ends, show either A, I will pick a video or B, a lot of times I'm just like, hey, pick the best video for this person from my channel.
Speaker AAnd it like, oh, that is that they will show that for the, whatever, four seconds at the end of your video.
Speaker AHey, you want to try this?
Speaker ABut the minute it's over, you go to that like Hollywood Squares tic tac toe looking thing with just videos everywhere and you're like, oh, wait, I didn't know, you know, and there they are, they're off your channel and they're onto somebody else.
Speaker AAnd that's when I was like, well, wait a minute, I thought you were supposed to show my video.
Speaker AAnd I'm like, oh, they did for two whole seconds at the end.
Speaker BAnd that is what's driving people to think of a discovery problem in podcasting.
Speaker BBecause, yeah, on the video platforms, it presents this wall of other videos to you to help you discover other videos.
Speaker BAnd you don't get that in podcasts.
Speaker BAnd I think for good reason.
Speaker BFor one thing, I don't think the medium can support that.
Speaker BIf we're talking audio only podcasts, you can't have a wall of content.
Speaker BAnd oftentimes audio podcasts might be consumed one episode to the next without ever looking at the device.
Speaker BSo to even try to display a wall, if you had that technological ability in the app or in the lock screen or anything like that, I think many people just wouldn't see it.
Speaker BAnd so it's not solving the problem.
Speaker BAnd it's a problem that might not even need to be solved.
Speaker BPodcast discovery is a completely different subject.
Speaker BSo let's not dive into that still.
Speaker BThere is that influence of, hey, this works great in the video world.
Speaker BDoes it really?
Speaker BLet's try to bring that to audio.
Speaker BAnd in the podcast world, not so sure that's a good idea.
Speaker BBut we can certainly bring some ideas into the podcast world.
Speaker BAnd this HLS thing could be one of those things that for those who want to do true video podcasting, this could be a better way to enable that.
Speaker BAnd that's the other thing.
Speaker BEnabling.
Speaker BPart of the reason that I think YouTube stole the show from video podcasting is because YouTube enabled people to do it so much more easily and cheaply.
Speaker BMaybe HLS can re enable people to do that again through podcast form.
Speaker BSo it could be a gateway technology into bringing the attention back into RSS feeds.
Speaker BOr we could be arranging chairs on the deck of the Titanic.
Speaker AYeah, it will be interesting to see.
Speaker AThis is where I think, as they move forward and I guess take a, a longer, harder look of like, what would this entail to actually bring this into the spec that they may find out like, oh, wait a minute, how much does it cost that they'll like, okay, nevermind.
Speaker ABut we'll see.
Speaker ABecause you know, we've been saying this all along.
Speaker AIf you want to do a video podcast with rss, you can right now.
Speaker AYou just don't get to see how far somebody listened and all that stuff.
Speaker AAlthough in theory it might be.
Speaker AI mean you could probably see that at Apple Podcasts, right?
Speaker ABecause they support video.
Speaker BYeah, maybe.
Speaker AYeah, that would be the one place.
Speaker ACause then the other, the only way you get that in Spotify is if you host on Spotify.
Speaker AAnd I have a couple videos over there and they're getting almost zero traction.
Speaker ASo I always say that may be because I'm doing a podcast about podcasting or just may be that every time somebody says hey, have you seen the new video?
Speaker ATheir first reaction is not to jump to Spotify.
Speaker AThey're going over to YouTube.
Speaker BExactly.
Speaker BAnd speaking of, did you see the latest thing?
Speaker BDid you see how many booster grams we got since our latest episode?
Speaker BI guess we have inspired some people to see value in our podcast and we really appreciate that.
Speaker BSo I want to share these booster grams with you and several streaming satoshis too.
Speaker BSo 919sats plus some streaming sats from Randy Black who said value for value isn't a monetization system.
Speaker BIt is a way of life and a bit of a cult but a cult that I am proud to be part of.
Speaker AThere you go.
Speaker AI like that.
Speaker AThank you Randy.
Speaker BAnd get ready to hear from Lyceum or Martin Linsgod a lot because he sent in a bunch of booster grams and streaming stats.
Speaker BSo first booster gram 854sats saying I am a small government guy too.
Speaker BI am a radical for liaison fair capitalism.
Speaker BIt is time to legalize privacy and new ways of doing financial transactions.
Speaker BThanks for bringing up the risks and and opportunities with the value for value model and the voluntary exchange of goods and services.
Speaker BI am a trader in matter and spirit.
Speaker BBest premises Martin and then again 1970 said thanks for the idea of the wording for the supporting process that was talking about give back instead of saying tip the podcast or support the podcast or donate.
Speaker BHe said I will create a gift page on my website teaparty Media so you could send me satoshis and and fiat currency via PayPal, Stripe et cetera.
Speaker BI recently added a shop feature for extras on my buymeacoffee.com page.
Speaker BIf you send me $10 USD you will get a tea sample as a gift.
Speaker BIt is a pre order thing at the moment as I have to figure out the logistics of sending out teas around the world.
Speaker BAnd remember Boston Tea Party 1773 December 16th.
Speaker ANice.
Speaker BThen a row of rubber duckies.
Speaker B2222 from Lyceum again.
Speaker BTrufans FM has this option now I'm wondering if he's a paid shill for Sam Sethi because this is Sam's line.
Speaker BTrueFans FM has this option.
Speaker BYou can set an amount per month for a podcast and per published episode.
Speaker BWe were talking about the like the budget that you give to a podcast instead of worrying about the streaming sats.
Speaker BHe said I have not done that yet.
Speaker BI am streaming 10 Satoshis per minute and my standard default boostergram slash super comment is 222 stats.
Speaker AAnd the beauty of that is you get to pick that.
Speaker AYeah, whatever you want.
Speaker AIf you want to do 10, if you want to do 100, if you want to do a thousand, it's however many zeros you want to add, it's up to you.
Speaker AThat's one of the things I love about it.
Speaker BOr how many ones you want to add because here's another one again from Lyceum.
Speaker B1111 he said.
Speaker BAddendum postscriptum.
Speaker BI think that several listeners and true fans to my podcast and this time he's not talking about TrueFans FM actual true.
Speaker AHe's talking about actual true fans.
Speaker BYes to my podcasts will enjoy the option to set a monthly budget for giving back so they don't forget about it.
Speaker BIt is an easy way to put value for value in practice.
Speaker BKyron down of Mere Mortals made an insightful comment on one of my podcasts and said we, my co host and undersigned, would understand the value for value model as we talked about the Trader Principle and other philosophical concepts on our show.
Speaker BBest premises Martin and one more here.
Speaker BThis is 2,344.
Speaker B2344.
Speaker BI don't know the significance of that number.
Speaker BWhich is it?202344.
Speaker AYeah, don't know it.
Speaker BAnd some streaming satoshis on top of that from the late bloomer actor saying lol.
Speaker BJust realized I hadn't turned on streaming payments for this show.
Speaker BI'm a new listener.
Speaker BIt's on now.
Speaker BI don't stream much value per minute but but it adds up over all the shows I support.
Speaker BThank you so much everyone for these streaming satoshis, these boostagrams.
Speaker BThese really mean a lot to us as we discuss the future of podcasting and share it with you.
Speaker BIf you find value in the show, consider giving some of that value back however it seems fit and as much or as little, whatever that is to you, consider giving it back if this is valuable to you.
Speaker AAnd of course, our website, futureofpodcasting.net if you want to follow the show.
Speaker ASuper simple.
Speaker ASame website, futureofpodcasting.net/follow.
Speaker AI think that's going to do it for this episode.
Speaker BKeep boosting and keep podcasting.